This research aims to describe of the shape persuasive speech and persuasive techniques by Mario Teguh used in the program Mario Teguh Golden Ways on Metro TV. This research is use qualitative study methods with a descriptive approach. Objects in this research is persuasive speech by Mario Teguh. Technique of data collection is done by using see-note technique and documentation of three-run episodes Mario Teguh Golden Ways. Results of this research of classification shape a persuasive speech and persuasive techniques by Mario Teguh in the program Mario Teguh Golden Ways on Metro TV. Based on the data analysis found that the shape used persuasive speech by Mario Teguh are: (1) assertive, (2) directive, (3) commisive, (4) expressive, and (5) the declaration, while persuasive techniques used are: (1) the association, (2) integration, (3) pay of, (4) fear hearing, (5) red-herring, (6) seetings.Keys words: persuasive speech, shape of persuasive, persuasive techniques.
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机译：这项研究旨在描述地铁电视上的马里奥·特古（Mario Teguh Golden Ways）节目中使用的马里奥·特古（Mario Teguh）的有说服力的言语和说服技术。这项研究是使用定性研究方法和描述性方法。这项研究的对象是Mario Teguh的有说服力的演讲。数据收集技术是通过使用注解技术和三集剧集Mario Teguh Golden Ways的文档来完成的。这项分类研究的结果塑造了Mario Teguh在Metro TV节目Mario Teguh Golden Ways中的说服力和说服力。根据数据分析发现，马里奥·特古（Mario Teguh）所使用的说服性语音的形状包括：（1）断言，（2）指令，（3）交际性，（4）表示性和（5）声明，而使用的说服性技巧有： （1）联想，（2）融合，（3）报酬，（4）恐惧听觉，（5）红鲱鱼，（6）渗水。关键词：说服力的话语，说服力的形状，说服力的技巧。
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